RADICALIZING WELLNESS WITH VEGUCATION & FLAVA!
MEET COACH DAWN AKA THE VEGUCATOR
Like many families, my early childhood memories were marred by premature deaths brought about by our top chronic diseases and like other families, I mourned the losses, normalized them and moved on. However, it was my husband Anthony's health scare that changed my life, business and family for good.
The fear of losing Anthony reminded me of all those I loved and lost but this time, I was unwilling to lean into the idea of normalcy. In a matter of days, I moved my family from what I thought was a healthy spin on the Standard American Diet to a 100% whole-food, plant-based (WFPB) vegan one. Next, I began to scour the internet in search of books, lectures and any courses that would help us defeat whatever the scare wished to present.
Cornell University offered an online WFPB certification program (ECornell) with rolling admissions and within the first 30 days, I was swimming in an abyss of indisputable, peer-reviewed evidence-based data, that, on its' face, appeared revolutionary, but in reality, was just science I never knew.
From research and study to the test kitchen, self care, parenting and running the business while quietly being consumed with worry about Anthony, the time had now come to address the business elephant in the room. With my newfound vegucation, the idea of offering health-degrading, animal and dairy products that I was now unwilling to feed my own family was unthinkable. So, within the first 30 days Herban Eats revamped its' business model from an eco-friendly and organic brand to a 100% WFPB, vegan one, which resulted in the loss of more than 90% of my clients the first 60 days.
Anticipating the fallout that sometimes comes with change, the loss of business presented an opportunity to use that time to reimagine, rethink and continue my vegucation journey. I received my WFPB certification from ECornell, attended multiple plant-based medical conferences, retooled my business and personal brand, began networking with like-minded clinicians, health care professionals, advocates and activists and authored a vegan cookbook!
Now more successful than ever, Herban-Eats takes great pride in meeting the needs of clients through the provision of products and services that not only satiate the palate but also help to move them from health-poverty to health-wealth everyday!