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HERBAN-EATS

RADICALIZING WELLNESS WITH VEGUCATION & FLAVA

 
 

MEET COACH DAWN AKA THE VEGUCATOR

DAWN HILTON-WILLIAMS

Founder | Author | Culinarian | Vegucator

WITH A FAMILY HISTORY MARRED BY PREMATURE DEATH, DISABILITY AND HEALTH SCARES BROUGHT ABOUT BY OUR TOP CHRONIC DISEASES, DAWN DECIDED THAT IT WAS TIME TO UNDERSTAND THE CORRELATION BETWEEN CHRONIC DISEASE, DIET AND NUTRITION. WITH SO MANY DIET TRENDS ALL TOUTING RESULTS ONLY ONE FOCUSED ALMOST EXCLUSIVELY ON HEALTH PROMOTION, REVERSAL RESULTS AND THE WELLNESS OF PEOPLE AND THE ENVIRONMENT; PLANT-BASED VEGAN.  FROM HER SUCCESSFUL MATRICULATION THROUGH CORNELL'S WHOLE-FOOD, PLANT-BASED (WFPB) CERTIFICATION PROGRAM, TO NUMEROUS ANNUAL CONFERENCES, A GROWING LIBRARY OF BOOKS AND RESOURCES, DAWN MOVED HERSELF, HER FAMILY AND WILLING CLIENTS TO AN IMMEDIATE SHIFT TO A 100% PLANT-BASED VEGAN LIFESTYLE.  

REMOVAL OF CHRONIC DISEASE PROMOTING FOODS FROM FAMILY PLATES WENT WELL BUT FEW CLIENTS WERE OPEN OR ENTHUSIASTIC TO DAWN'S NEWFOUND VEGUCATION. 

DAWN'S BUSINESS MENTOR ADVISED HER TO PROVIDE VEGAN OPTIONS AND CONTINUE SELLING ANIMAL PRODUCTS BUT EVERYTHING ABOUT THAT IDEA WAS WRONG FOR DAWN'S NEW VISION AND MISSION FOR THE BRAND . " I REFUSE TO FEED MY CLIENTS PRODUCTS THAT I'M UNWILLING TO FEED MY FAMILY."

IN LESS THAN 60 DAYS OF HER PERSONAL LIFESTYLE CHANGE, DAWN MADE THE CALCULATED DECISION TO MOVE HER BUSINESS TO A 100% VEGAN MODEL AND WITH IT WAS A LOSS OVER 90% OF HER CLIENTS. 

DAWN NEVER LOOKED BACK. INSTEAD, SHE USED THE TIME TO STUDY, CREATE RECIPES, WORK ON HER COOKBOOK AND PRACTICE PRODUCING PLANT-BASED, HEALTHY VEGAN MEALS THAT WOULD APPEAL AS MUCH TO THE HEALTH-FORWARD VEGAN, AS IT WOULD THE MEAT-LOVING CARNIVORE. FORTUNATELY, WITH TENS OF THOUSANDS OF WHOLE GRAINS, NUTS, BEANS, LEGUMES, FRUITS AND VEGGIES, THE POSSIBILITIES WERE SEEMINGLY ENDLESS! 

MORE THAN EVER, HERBAN-EATS IS READY TO SATISFY THE APPETITES OF COMMUNITIES STARVING FOR THE KIND OF GOOD NEWS, INFORMATION AND FOOD THAT THEY COULD USE TO RADICALIZE THEIR WELLNESS FOR GOOD.

 
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