RADICALIZING WELLNESS WITH VEGUCATION & FLAVA
MEET COACH DAWN AKA THE VEGUCATOR
Founder | Author | Culinarian | Vegucator
Like many families, Dawn’s early childhood memories were marred by premature deaths brought about by our top chronic diseases and like other families, she mourned the losses, normalized them and moved on. However, it was her husband Anthony's health scare that changed Dawn’s life, business and family for good.
With a focus on understanding the correlation between chronic disease and nutrition only one lifestyle-based solution focused on proven prevention, treatments and reversal results for our top chronic diseases, while also boasting secondary healing effects for the environment and animal welfare; Whole-Food, Plant-Based (WFPB), aka a healthy vegan lifestyle!
Within 48 hours, Dawn moved her family from what she thought was a healthy spin on the Standard American Diet to 100% WFPB, healthy vegan one. Dawn also determined that she couldn’t, in good conscious, continue providing products and services to clients that she was unwilling to feed her own family. So, within the first 30 days of her lifestyle change, Dawn also flipped the Herban Eats business model from eco-friendly and organic, to WFPB, eco-responsible vegan. And while this decision was guided by a health, moral and compassion-compass, within 60 days, Herban-Eats initially lost over 90% of its' clients.
Embracing the business setback as an opportunity to grow, Dawn used the time to secure her WFPB certification from Cornell, attend plant-based conferences, retool her business plan, reshape her personal and business brand, network with like-minded clinicians, health care professionals, advocates and activists and create vegan recipes for her cookbooks.
Now more successful than ever, Herban-Eats takes great pride in meeting her clients needs through the provision of products and services that not only satiate their palettes but also help lift them from health-poverty to health-wealth everyday!