In 2006, Herban Eats got its' business start in Charlotte, NC as Breakfast in Bed Catering, a boutique eco-friendly, organic catering and food services company.  As the business evolved, we changed the company name to Herban Eats in 2010 and by 2017 changed the product and services focus to  100% whole food, plant-based (WFPB) vegan for health, the environment and animal welfare. 

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On a mission to radicalize wellness for good in communities hardest hit by death and disability from our top lifestyle-driven chronic diseases, Herban Eats focuses on the restoration of health through WFPB service solutions. 

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Dawn Hilton-Williams, AKA the Vegucator, is a passionate author, columnist, and wellness equity activist who champions the power of plant-based nutrition through her work as a certified whole-food, plant-based nutrition professional, culinarian, educator and founder of Herban Eats, LLC.