The Wellness Heist | Paperback Preorder

WHO PROFITS WHEN A MOVEMENT BECOMES A MARKET?
After decades of challenging conventional thinking about animal welfare, the environment and human health, veganism and the whole food, plant-based lifestyle movement finally scaled their mountain of public resistance, reaching a summit where their message entered the mainstream.
 
Recognizing the commercial value of that visibility, industry boldly seized the opportunity, shifting attention from produce aisles and bulk bins to freezer cases and shelves peppered with alternative plant-based options, turning the movement's appeal into a profitable runway for hyper-palatable, ultra-processed convenience foods. While the movement's message remained rooted in compassion, health and sustainability, food conglomerates waited in line to buy seats at mission-led plant-based brand tables, raising the troubling question: In the name of increased exposure, accessibility and collaboration, did the movement unwittingly jeopardize the progress it worked so hard to achieve?
 
In The Wellness Heist: Reclaiming Our Health, Our Foodways, and Our Power, Dawn Hilton-Williams, The Vegucator™, examines the promises, profits and priorities behind this transformation. Drawing on culture, history, nutrition science and ancestral foodways, she challenges readers to consider what meaningful progress should look like for human health, animal welfare and the environment.
 
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